West Coast hip-hop producer and Businessman J. Wells founded Bonzi Records in 2005. By way of Los Angeles, J. Wells became a protégé of J-Ro (of Tha Alkaholiks), quickly learning the value of crafting melodies and creating compelling songs. Encouraged early on by J-Ro, J. Wells was invited to join the legendary Likwit Crew which includes: Tha Alkaholiks (E-Swift, J Ro and Tash), King Tee, LootPack, Phil Da Agony, Defari as well as the extended Likwit family of Xzibit, Dilated Peoples, Planet Asia, Madlib and Evidence. While on tour with Tha Alkaholiks on Snoop Dogg’s Puff Puff Pass Tour, J. Wells’ talents caught the attention of West Coast’s premiere rapper, Kurupt. Recording while on tour, the pair began to make incredible music together and the rest as they say was history.
Bonzi Entertainment wishes to infiltrate the targeted markets strategically to bolster awareness and participation between the target demographic and affinity groups to the album release. Expose the project to the media. Generate a “buzz” or a story and get it written about in newspapers, magazines, fanzines, on TV, and in some cases on the radio. Bonzi will implement initiatives with the primary goals:
Bonzi will execute traditional and nontraditional marketing tactics hitting strategic touch points for the key target demo. Project elements Include: