West Coast hip-hop producer and Businessman J. Wells founded Bonzi Records in 2005. By way of Los Angeles, J. Wells became a protégé of J-Ro (of Tha Alkaholiks), quickly learning the value of crafting melodies and creating compelling songs. Encouraged early on by J-Ro, J. Wells was invited to join the legendary Likwit Crew which includes: Tha Alkaholiks (E-Swift, J Ro and Tash), King Tee, LootPack, Phil Da Agony, Defari as well as the extended Likwit family of Xzibit, Dilated Peoples, Planet Asia, Madlib and Evidence. While on tour with Tha Alkaholiks on Snoop Dogg’s Puff Puff Pass Tour, J. Wells’ talents caught the attention of West Coast’s premiere rapper, Kurupt. Recording while on tour, the pair began to make incredible music together and the rest as they say was history.


Bonzi Entertainment wishes to infiltrate the targeted markets strategically to bolster awareness and participation between the target demographic and affinity groups to the album release. Expose the project to the media. Generate a “buzz” or a story and get it written about in newspapers, magazines, fanzines, on TV, and in some cases on the radio. Bonzi will implement initiatives with the primary goals:

  • • Accelerate Album retail awareness
  • • Boost sales during release and increase sales numbers
  • • Create catalyst for conversation and fuel word–of–mouth
  • Bonzi will execute traditional and nontraditional marketing tactics hitting strategic touch points for the key target demo. Project elements Include:

  • • Lifestyle & Street Marketing
  • • Local Tour Support in confirmed markets
  • • Cultivate potential cross-promotional and added value opportunities
  • • Print Publicity
  • • Online Marketing/Publicity.
  • • Sub Distribution (1 offs with established Artist) creating an outlet for artist who may have substantial releases but may not have resources to release a record)
  • • Experienced retail/Co-Op experts (all co-op and retail ordering)
  • Kurupt - Digital Smoke (2006) - (Bonzi Release)
  • Donell Jones - Lyrics (2010) - Marketing / Label Consultant
  • Buck 22 & Billy Ray Cyrus - Ache Breaky Heart 2 (2014) urban marketing @billyraycyrus
  • Lil Scrappy - The Grustle (2012) - (Bonzi Release) @reallilscrappy
  • Kenny Lattimore - Back To Cool (2013) - Marketing @kennylattimore
  • Ray J - I Hit It First (2013) - Label Services @rayj
  • Jagged Edge - Heartbreak II - (2014) (Marketing / Distribution Consultant) @jaggededge
  • Casey Veggies - Live & Grow (2015) @caseyveggies
  • King Chip - Clevelafornia (2015) marketing @chip216
  • D. Woods (iTunes single 2009)
  • Kokane (June 2010)
  • Kurupt & J. Wells (June 2007)
  • The Academy – Compilation (Jadakiss, Styles P, Kurupt, Redman, Royce Da 5’9” and over 50 MC’s on one album) (2011)
  • Lil Scrappy (2012)
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