Bonzi


Hip-hop producer and Businessman J. Wells founded Bonzi Records in 2005 by releasing his debut album "Digital Master" independently. The album sold over fifty thousand units out the trunk catching the attention of Universal Music Distribution then Presidents Ron Spaulding & Jim Urie. The company signed a global distribution deal with Universal / Fontana in 2006. The company launched its first commercial release in 2007 with Kurupt & J Wells "Digital Smoke". The album sold massively throughout the west coast and garnished major press coverage from LA Times, XXL, and Source magazine.

In 2012, the company released "The Grustle" by Lil Scrappy. The same year after Universal-Fontana was absorbed by Ingrooves the president appointed Bonzi Records to handle official consultant and aggregator services for new labels and existing labels. This agreement led to Bonzi creating a label service division of the company entitled Bonzi Label Services. Through label services division the company handle marketing campaigns and administration for Sir Michael Rocks, King Chip, Casey Veggies, Orlando Jones, Ruff Ryders, Donell Jones, Lloyd, Kenny Lattimore, Ray-J, The Game and others. Bonzi label service division recently inked a deal with Empire distribution as an official aggregator for artist driven digital labels. Under this contract Bonzi handles all marketing and administration services for its sub-labels distributed by Empire.

In 2015 Bonzi Records was absorbed into AMJ Global Entertainment. Bonzi Records now operates as a subsidiary of AMJ Global Entertainment. Under this venture the company released Clevlafornia by Cleveland rapper and Kid Cudi affiliate King Chip.

for more info about AMJ GLOBAL Entertainment click here

Services



Bonzi Entertainment wishes to infiltrate the targeted markets strategically to bolster awareness and participation between the target demographic and affinity groups to the album release. Expose the project to the media. Generate a “buzz” or a story and get it written about in newspapers, magazines, fanzines, on TV, and in some cases on the radio. Bonzi will implement initiatives with the primary goals:

  • • Accelerate Album retail awareness
  • • Boost sales during release and increase sales numbers
  • • Create catalyst for conversation and fuel word–of–mouth
  • Bonzi will execute traditional and nontraditional marketing tactics hitting strategic touch points for the key target demo. Project elements Include:

  • • Lifestyle & Street Marketing
  • • Local Tour Support in confirmed markets
  • • Cultivate potential cross-promotional and added value opportunities
  • • Print Publicity
  • • Online Marketing/Publicity.
  • • Sub Distribution (1 offs with established Artist) creating an outlet for artist who may have substantial releases but may not have resources to release a record)
  • • Experienced retail/Co-Op experts (all co-op and retail ordering)
  • Kurupt - Digital Smoke (2006) - (Bonzi Release)
  • Donell Jones - Lyrics (2010) - Marketing / Label Consultant
  • Buck 22 & Billy Ray Cyrus - Ache Breaky Heart 2 (2014) urban marketing @billyraycyrus
  • Lil Scrappy - The Grustle (2012) - (Bonzi Release) @reallilscrappy
  • Kenny Lattimore - Back To Cool (2013) - Marketing @kennylattimore
  • Ray J - I Hit It First (2013) - Label Services @rayj
  • Jagged Edge - Heartbreak II - (2014) (Marketing / Distribution Consultant) @jaggededge
  • Casey Veggies - Live & Grow (2015) @caseyveggies
  • King Chip - Clevelafornia (2015) marketing @chip216
  • D. Woods (iTunes single 2009)
  • Kokane (June 2010)
  • Kurupt & J. Wells (June 2007)
  • The Academy – Compilation (Jadakiss, Styles P, Kurupt, Redman, Royce Da 5’9” and over 50 MC’s on one album) (2011)
  • Lil Scrappy (2012)
  • Videos

    Check out latest videos

    Chris James ft. Pusha T - Love Hates Me

    Sir Michael Rocks - MEMO

    Lil Scrappy - Helicopter Ft. 2 Chainz, Twista, Rolls Royce Rizzy

    Casey Veggies - Back Flip

    Sir Michael Rocks - Great Ft. Mac Miller & Casey Veggies

    Sir Michael Rocks - Hold On, Hold Up (prod. by J. Wells)

    Lil Scrappy - No Love